The first VR album in the world: Björk and HTC push the boundaries

Icelandic artist Björk released the first music album-performance in virtual reality on the system Vive and the audience offered a unique experience as part of their 18-month world tour “Björk Digital”. The tour started last weekend to “Vivid” festival in Sydney and will continue in many world capitals.

This exclusive event was one of the first forms of fusion of the worlds of virtual reality and music ever, which fans the opportunity to immerse themselves in a world of incredible and unusual installation in virtual reality.

Opening an exclusive event in Sydney marked the advent of the artist in the role of DJ, and guests are in the virtual experience eighth studio album “Vulnicura” enjoyed by HTC Vive helmet.


Her Digital VR content with woven experience, filled with beautiful drawings of visual creation, made in cooperation with many famous directors including Andrew Juan and Jesse Kanda, Warren Du Preez and Nick Thornton Jones.

All digital resources are mixed so as to create a specific digital form particles that are constantly evolving and changing with the light and sound fill the space around the user. Vive VR and its sensors to track movement in the room to have a team of professionals to create a part of the performance that reacts and makes a deep connection with customers.


“The Viva system, we focus on creating new and completely pervasive experience for our customers, and a partnership with Björk seen as quite natural compound,” said Rikard Steiber, senior vice president of VR departments in the company HTC. “Björk is a pioneer and innovator in the application of technology for” retraction “of listeners in their music, and visual concepts created within Björk Digital albums are simply fascinating. We are delighted to cooperate with Björk and the possibility that her fans offer this experience.”



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