Today, interactive walkthrough for real estate are increasingly important for the buyer’s decision making process, in fact the stats state that 70% of buyers use interactive walkthrough to get a better understanding of their home plans. In this blog post, we will take it further and learn how interactive walkthrough can improve viewer engagement, collect […]
Icelandic artist Björk released the first music album-performance in virtual reality on the system Vive and the audience offered a unique experience as part of their 18-month world tour “Björk Digital”. The tour started last weekend to “Vivid” festival in Sydney and will continue in many world capitals. This exclusive event was one of the […]
For all of the talk there is about content being the one thing that’s really missing in VR, it’s pretty difficult for consumers to dive into VR and make anything. Visionary VR is aiming to change that with their new product called Mindshow, which gives run-of-the-mill VR users the ability to dive into the medium and […]
Een van de belangrijkste technologische ontwikkelingen in de 21e eeuw is zonder meer het mobiele kanaal. Smartphones hebben de manier waarop consumenten en organisaties met elkaar communiceren totaal veranderd. De combinatie van internet en WiFi zijn daarnaast van groot belang voor organisaties en hun marketeers die contact willen zoeken, en houden, met hun doelgroep op […]
Data. Ik geloof niet dat er een krachtigere term is in de huidige marketingwereld. Zo ongeveer ieder aspect van marketing, van campagnes inplannen tot het uitvoeren van de juiste strategie en rapportage, alles is afhankelijk van data. En van de resultaten kunnen we weer leren. Hoewel data op dit moment al essentieel is, zal de […]
Oculus researchers say their haptic project makes it possible to feel the direction of a virtual bouncing ball and other imaginary objects. Oculus’s researchers are looking beyond headsets that let you see virtual worlds. In hopes of making virtual reality feel even more immersive, they’re now working on technology that could let you feel virtual […]
Though it may first appear like the most mundane virtual reality game ever, Tesco supermarket’s recent dabbling with Oculus Rift in a project called “Tesco Pele,” is a future-forward research opportunity for the British-based chain, and it’s now debuting at the TCC International Marketing Forum in Berlin. In a video (above), the retailer shows customers […]
Dat virtual reality niet langer voorbehouden is aan de game-industrie, zullen we je niet hoeven te vertellen. De mogelijkheden lijken immers eindeloos: angststoornissen verhelpen, nieuwe medewerkers inwerken of, tsja, porno kijken. Maar dat virtual reality ook steeds vaker ingezet wordt om de shopervaring van consumenten te verbeteren, wist je misschien nog niet. In dit artikel […]
Virtual Reality (VR) has been making headlines for quite a while now. But did you know that the technology dates back to the 1950s? When the world was engrossed in Rock ’n’ Roll and jiving to the tunes of Elvis Presley, this technological innovation was slowly paving its way. Douglas Engelbart, a young engineer […]
The First Face-Tracking Virtual Reality Headset Why use a headset that simply renders audio and visual information for a passive immersion, when you can have one that is able to track your facial expression and interpret your very emotions? Compatible with all your Apple’s IOS and Android devices, and offering revolutionary features never before introduced […]
