Using three iPods like magical props, Marco Tempest spins a clever, surprisingly heartfelt meditation on truth and lies, art and emotion.

Brown purports to use the cover of a motivational seminar and documentary to see if he can persuade four members of a group of thirteen businessmen and businesswomen to steal £100,000 in what they believe is a genuine “armed robbery” of a bank’s security guard.

Thanks to Derren Brown for providing such a great educational tool for understanding how our brains – and marketing – really work.